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    <loc>https://www.calmcurve.com.au/blogs/news/why-i-created-period-shapewear-the-value-of-front-zippers</loc>
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      <image:title>Why I Created Period Shapewear &amp; The Value of Front Zippers</image:title>
      <image:caption>Illustration showing the Calm Curve front zipper shapewear design — period-proof and incontinence-proof shapewear for women</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/why-were-giving-back-our-commitment-to-sustainability-you</loc>
    <lastmod>2026-06-01T08:05:03+10:00</lastmod>
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      <image:title>Why We&apos;re Giving Back: Our Commitment to Sustainability &amp; You</image:title>
      <image:caption>Calm Curve sustainability commitment illustration — 2 free branded gifts with every shapewear purchase, Australia</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/the-struggle-is-real-every-heavy-flow-day-ranked</loc>
    <lastmod>2026-06-01T08:05:41+10:00</lastmod>
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      <image:title>The Struggle is Real: Every Heavy Flow Day, Ranked</image:title>
      <image:caption>heavy flow day period shapewear comic — Calm Curve Australia</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/the-fabric-behind-the-feeling-what-makes-calm-curve-different</loc>
    <lastmod>2026-06-01T08:05:52+10:00</lastmod>
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      <image:title>The Fabric Behind the Feeling: What Makes Calm Curve Different</image:title>
      <image:caption>Calm Curve trust badges — OEKO-TEX certified, PFAS free, odour control, heavy absorbency, proudly Australian shapewear</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/my-carrie-bradshaw-moment</loc>
    <lastmod>2026-06-01T08:06:03+10:00</lastmod>
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      <image:title>My Carrie Bradshaw Moment</image:title>
      <image:caption>Calm Curve founder Angela Henningsen sharing her period shapewear story — My Carrie Bradshaw Moment</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/aphrodite-heavy-flow-shapewear-designed-for-your-most-demanding-days</loc>
    <lastmod>2026-06-01T08:20:13+10:00</lastmod>
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      <image:title>Aphrodite: Heavy-Flow Shapewear Designed for Your Most Demanding Days</image:title>
      <image:caption>Aphrodite period shapewear pad coverage diagram — full front-to-back absorbency layers for heavy flow, Calm Curve Australia</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/oshun-everyday-shapewear-for-medium-flow-real-life</loc>
    <lastmod>2026-06-01T10:51:11+10:00</lastmod>
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      <image:title>Oshun: Everyday Shapewear for Medium Flow &amp; Real Life</image:title>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/freya-light-absorbency-shapewear-for-your-softest-days</loc>
    <lastmod>2026-06-01T08:20:37+10:00</lastmod>
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      <image:title>Freya: Light-Absorbency Shapewear for Your Softest Days</image:title>
      <image:caption>Freya period shapewear pad coverage diagram — light absorbency layers for spotting and light flow, Calm Curve Australia</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/is-it-ok-to-wear-shapewear-during-your-period</loc>
    <lastmod>2026-07-29T15:28:58+10:00</lastmod>
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      <image:title>Is It OK to Wear Shapewear During Your Period?</image:title>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/why-i-built-calm-curve-period-shapewear-real-bodies</loc>
    <lastmod>2026-07-15T08:37:08+10:00</lastmod>
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      <image:title>Why I Built Calm Curve: Period Shapewear That Actually Works for Real Bodies</image:title>
      <image:caption>Founder of Calm Curve Celebrating period proof shapewear launch</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/behind-the-brand-the-unglamorous-and-totally-worth-it-reality-of-building-calm-curve</loc>
    <lastmod>2026-06-12T18:17:56+10:00</lastmod>
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      <image:title>Behind the Brand: The Unglamorous (and Totally Worth It) Reality of Building Calm Curve</image:title>
      <image:caption>Calm Curve founder Angela pouring blue liquid onto period shapewear to demonstrate absorbency</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/why-i-built-calm-curve</loc>
    <lastmod>2026-06-28T11:23:13+10:00</lastmod>
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      <image:title>Why I Built Calm Curve</image:title>
      <image:caption>Calm Curve period proof shapewear founder </image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/i-couldn-t-help-but-wonder-is-this-perimenopause</loc>
    <lastmod>2026-06-28T17:03:06+10:00</lastmod>
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      <image:title>I Couldn’t Help But Wonder… Is This Perimenopause?</image:title>
      <image:caption>Calm Founder Angela wanting to talk about the perimenopausal changes that happen. Carrie Bradshaw </image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/introducing-the-calm-curve-advocate-program-get-rewarded-every-time-you-share</loc>
    <lastmod>2026-06-28T11:24:18+10:00</lastmod>
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      <image:title>Introducing the Calm Curve Advocate Program: Get Rewarded Every Time You Share</image:title>
      <image:caption>Founder angela holding a phone with the message the more you share the more you save</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/why-i-switched-from-period-underwear-to-period-shapewear</loc>
    <lastmod>2026-06-28T11:24:46+10:00</lastmod>
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      <image:title>Why I Switched from Period Underwear to Period Shapewear</image:title>
      <image:caption>Picture of woman in Calm Curve period shapewear saying why she switched from period undies</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/what-is-perimenopause-understanding-the-three-phases-of-menopause</loc>
    <lastmod>2026-06-28T12:40:18+10:00</lastmod>
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      <image:title>What Is Perimenopause? Understanding the Three Phases of Menopause</image:title>
      <image:caption>2 australian women aged 40 - 50 discussing menopause with coffee</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/how-hormonal-changes-during-menopause-affect-your-body-and-mind</loc>
    <lastmod>2026-06-28T16:54:59+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0656/3840/0066/articles/DSC_1325-Edit.jpg?v=1782629699</image:loc>
      <image:title>How Hormonal Changes During Menopause Affect Your Body and Mind</image:title>
      <image:caption>Founder story for period proof shapewear helping perimenopausal women. weight gain, heavy periods</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/the-10-most-common-menopause-symptoms-and-whats-causing-them</loc>
    <lastmod>2026-06-28T12:54:22+10:00</lastmod>
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      <image:title>The 10 Most Common Menopause Symptoms - and What&apos;s Causing Them</image:title>
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    <loc>https://www.calmcurve.com.au/blogs/news/the-shapewear-unicorn-why-i-couldnt-find-it-anywhere-so-i-built-it-myself</loc>
    <lastmod>2026-07-15T08:35:48+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0656/3840/0066/articles/ABO_Ads_27th_June_2026_2_bcec8999-e161-4d0e-b902-ef0106b29c54.jpg?v=1784068547</image:loc>
      <image:title>The Shapewear Unicorn: Why I Couldn&apos;t Find It Anywhere - So I Built It Myself</image:title>
      <image:caption>Calm Curve is the Shapewear Unicorn! Shapewear that actually doesn&apos;t roll down, is comfortable and has built in period protection</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/calm-curve-is-featured-in-womens-insider</loc>
    <lastmod>2026-07-29T15:36:42+10:00</lastmod>
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      <image:title>Calm Curve Is Featured On Women&apos;s Insider</image:title>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/from-perimenopause-to-purpose-why-i-created-calm-curve</loc>
    <lastmod>2026-07-17T20:03:59+10:00</lastmod>
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      <image:title>From Perimenopause to Purpose: Why I Created Calm Curve</image:title>
      <image:caption>angela founder of calm curve with her period proof shapewear to replace period proof undies</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/real-bodies-real-sizes-how-to-find-your-perfect-calm-curve-fit</loc>
    <lastmod>2026-07-21T12:59:44+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0656/3840/0066/articles/what_if_shapewear_could_handle_heavy_periods_and_light_leaks_discreetly_without_pads_or_tampons_2.jpg?v=1784602784</image:loc>
      <image:title>Real Bodies, Real Sizes: How to Find Your Perfect Calm Curve Fit</image:title>
      <image:caption>period shapewear vision with Calm Curve founder Angela</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/achoo-anxiety-why-allergy-season-hits-different-after-35</loc>
    <lastmod>2026-08-05T09:14:25+10:00</lastmod>
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      <image:title>Why Allergy Season Triggers Bladder Leaks (And What Helps) | Calm Curve</image:title>
      <image:caption>Founder of Calm Curve angela talking about sneeze proof underwear for bladder leaks</image:caption>
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  <url>
    <loc>https://www.calmcurve.com.au/blogs/news/how-to-wash-period-underwear-properly</loc>
    <lastmod>2026-09-16T18:11:53+10:00</lastmod>
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      <image:title>How to Wash Period Underwear Properly</image:title>
      <image:caption>How to Wash Period Underwear Properly</image:caption>
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    <loc>https://www.calmcurve.com.au/blogs/news/washable-leakproof-shapewear-heavy-flow</loc>
    <lastmod>2026-09-16T18:29:04+10:00</lastmod>
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      <image:title>Washable Leakproof Shapewear for Heavy Flow: A 2026 Guide</image:title>
      <image:caption>Washable Leakproof Shapewear for Heavy Flow: A 2026 Guide</image:caption>
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